New York, New York – Gay Men's Health Crisis (GMHC), the world's first and leading AIDS service organization, has launched a new ad campaign in New York City bus shelters. The purpose of the campaign is to spread awareness of adherence to the life-saving tool, PrEP (Pre-Exposure Prophylaxis). Studies have shown that PrEP reduces the risk of getting HIV from sex by more than 90% when used consistently.
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